Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. It is the practice to make your site easier to be found and brings free traffic.

When I was in the corporate world, the career paths to me were pretty simple and clear. Occasionally I was at a crossroad, but the decisions were usually easy to make, because the options were often limited and the pros and cons were often obvious. But after I stepped into