Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. It is the practice to make your site easier to be found and brings free traffic. SEO was born together with the search engine nearly 20 years ago. In the past 20 years, the search engine evolved rapidly, so did SEO. Here are the top SEO trends to watch.
2. Search engine sends out less traffic—At the very beginning, all Google have is search results, not even advertisement. Later, Google added Adwords advertisement to the search results. Nowadays, you will see much more Google’s own content instead of sending the traffic out to other sites. For example, if you search “What Is My IP”, “512 area code”, “Mortgage Calculator”, etc. The answers/tools are right in the search results, users do not need to click to visit others sites. Or if you search “Austin Restaurants” or “Austin Lawyers”, Google’s own data/services occupied a very big portion of the search results real estate. Other major search engines are following the practices. All these means, the search engines are directing less and less traffic to other sites percentagewise.
3. Multi-screen support is getting more important—Nowadays, devices diversify quickly with the arising of new form factors like smart phone, smart watch, Google glass, virtual reality goggles, etc. It is very hard to develop one size fit all websites. The search engine’s goal is to provide the best experience for the right devices. A webpage developed for desktop only will be very hard for a smart watch to consume. The latest development is that Google has officially added mobile friendliness as one ranking factor for mobile search in April, 2015.
Overall, search engine optimization for your site is getting harder and the return is diminishing. The day may come that the return on investment is so small that it is not worth to do any SEO.